Dallas, Texas — Est. 2024

Strategic marketing
& communication.

The Marilla Group brings modern strategy to high-stakes work — strengthening outreach, crisis readiness, and cohesive communication for the organizations people rely on.

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20+
Years in practice
3
Founding partners
24/7
Crisis retainer
B2G
B2B & B2C reach

Who we are

Experienced strategic minds, on call.

With a team of experienced strategic minds, The Marilla Group specializes in crafting tailored strategies to enhance brand visibility, drive engagement, and foster meaningful connections with audiences. Our comprehensive approach combines data-driven insight with creative solutions, so every campaign, communication, and tactic aligns with your vision.

Media Training

Customized crisis communications and spokesperson planning and training — from proactive outreach to responsive media relations.

Crisis Retainer

Reach our executives at any hour for support, guidance, and tactics when local, regional, or national stakes are highest.

Public Sector Fluency

Two decades of work inside government, nonprofit, and enterprise communication teams.

Services

What we do for you

01 — Strategic

Strategic Services

From enhancing brand presence to preparing teams for long-term success, we provide expert guidance to drive growth, manage reputation, and build meaningful connections with key audiences.

Get started
  • Strategic Communications
  • Crisis Communication
  • Strategic Marketing
  • Public Relations & Affairs
  • Branding & Awareness
  • Department Development & Training
  • Event Planning & Management
The Marilla Group mark
“I love how simple the online interface is to get all the basic things done. We love the product to bits.”
Kelly Brimbore, Newcastle

02 — Digital

Digital & Content Services

From engaging content creation and performance marketing to seamless web design and social media management, we craft cohesive digital experiences that elevate brand impact across channels.

Get started
  • Digital Marketing & Strategy
  • Content Creation
  • Web & UX Design
  • Social Media Management
  • Creative Campaigns
The Marilla Group mark
“The team played a pivotal role in shaping our go-to-market strategy and crafting effective acquisition campaigns, showcasing impressive analytical abilities.”
Ana Mehryari, ATHOS

03 — Platforms

Technology Platforms

From web development and analytics to advertising and engagement platforms, we help clients harness technology to drive growth, sharpen insight, and optimize their digital presence.

Get started
  • Web Development & CMS: WordPress, Webflow, Drupal
  • Marketing & Sales: HubSpot, Salesforce, Marketo, GovDelivery
  • Analytics & Optimization: GA4, HotJar, SEMRush, Figma
  • Advertising: META, Google, LinkedIn, GroundTruth
The Marilla Group mark
“Their technical knowledge enabled them to patch a marketing automation platform with our global sales CRM — immediately producing weekly campaigns that drove awareness and leads.”
Loren Brockhouse, BigHand

Our experience

Selected work

Airports, cities, state agencies, and nonprofits — communication programs built for public scrutiny.

Dallas Love Field Airport

App Design

Dallas Love Field Airport

City of Dallas

Brand & Web

City of Dallas

Texas Department of Transportation

Web Design

Texas Department of Transportation

Houston Area Women's Center

Web App Design

Houston Area Women's Center

Meet the team

The people on your side

Sana Syed

Sana Syed

Co-Founder, Consultant

Executive with 20 years of expertise in public relations, public affairs, public policy, crisis, and strategic communication — including community outreach, brand and reputation management, and broadcast media.

Emily Black

Emily Black

Co-Founder, Consultant

Marketing and communications executive specializing in strategic communications, media relations, crisis response and planning, press training, and content creation across public, private, and nonprofit sectors.

Justin Snasel

Justin Snasel

Co-Founder, Consultant

Marketing and operations executive with experience in performance and growth marketing, marketing and sales operations, digital strategy, and P&L management across B2C, B2B, and B2G.

Amanda Snasel

Amanda Snasel

Client Services Director

Marketing strategy and client management leader with a knack for big-picture thinking, turning complex problems into simple, actionable plans across brand development and cross-channel marketing.

Let's talk

Ready before the moment arrives.

Whether you need a long-term strategy partner or a crisis line you can call at 2 a.m., we'll build the plan with you.

CONTACT the teamExplore services

Strategic Marketing & Communication.

At The Marilla Group, we bring modern strategy to public service—strengthening outreach, crisis readiness, and cohesive communication.

Contact UsView Services

Marilla Group Services

With a team of experienced strategic minds, The Marilla Group specializes in crafting tailored strategies to enhance brand visibility, drive engagement, and foster meaningful connections with audiences. Our comprehensive approach combines data-driven insights with creative solutions, ensuring every campaign, communication, and tactic aligns with your vision and objectives. We are passionate about helping clients transform challenges into opportunities for growth and success.

Media Training

We conduct customized crisis communications and spokesperson planning and training. We can cover everything from proactive outreach to responsive media relations and crisis communication. The Marilla Group will ensure you are prepared to utilize the media as your partners to amplify your messages and protect your brand.

Crisis Retainer

The Marilla Group has experience managing complex local, regional, and national crises all at incredibly high stakes. Inevitably, most organizations will face crises at some point and ensuring preparedness and responsible response is essential. No matter the time, the crisis retainer allows you to contact The Marilla Group executives at any hour for support, guidance, tactics, and more.

Strategic Services

From enhancing brand presence to preparing teams for long-term success, we provide expert guidance to drive growth, manage reputation, and build meaningful connections with key audiences.

Get Started
Strategic Communications
Crisis Communication
Strategic Marketing
Public Relations & Affairs
Branding & Awareness
Department Development & Training
Event Planning & Management
The Marilla Group mark
“I love how simple the online interface is to get all the basic things done. We love the product to bits.”
Kelly Brimbore, Newcastle

Digital & Content Services

From engaging content creation and performance marketing to seamless web design and social media management, we craft cohesive digital experiences that elevate brand impact and drive measurable results across channels.

Get Started
Digital Marketing & Strategy
Content Creation
Web & UX Design
Social Media Management
Creative Campaigns
The Marilla Group mark
“The team played a pivotal role in shaping our go-to-market strategy and crafting effective acquisition campaigns, showcasing impressive analytical abilities.”
Ana Mehryari, ATHOS

Technology Platforms

From web development and analytics to advertising and engagement platforms, we help clients harness these technologies to drive growth, enhance insights, and optimize their digital presence.

Get In Touch
Web Development & CMS: WordPress, Webflow, Drupal, & more
Marketing & Sales Platforms: HubSpot, Salesforce, Eloqua, Marketo, Drift, GovDelivery, MailChimp, & more
Analytics & Optimization: Google Analytics, HotJar, SEMRush, Adobe CC, Figma, Jitter, & more
Advertising Platforms: META Ads, Google Ads, Bing Ads, Yahoo Ads, LinkedIn Ads, Twitter Ads, GroundTruth, & more‍
The Marilla Group mark
“Their technical knowledge, beyond application, enabled them to implement and patch a marketing automation software with our global sales CRM – immediately producing a cadence of weekly marketing campaigns that drove both brand awareness and lead generation.”
Loren Brockhouse, BigHand

Our Experience

App Design
September 27, 2024

Dallas Lovefield Airport

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App Design
September 27, 2024

City of Dallas

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Web Design
September 27, 2024

Texas Department of Transportation

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Web App Design
September 27, 2024

Houston Area Women’s Center

Voluptatem suscipit omnis molestiae tempore eum culpa veritatis. Id aut repudiandae porro Aspernatur est

Meet the Team

Amanda Snasel

Client Services Director

Amanda brings a rich background in marketing strategy and client management to The Marilla Group. A University of Texas graduate with a knack for big-picture thinking, Amanda excels in turning complex problems into simple, actionable plans. Her expertise in brand development, public relations, and cross-channel marketing makes her a valuable asset to clients looking to build a strong, unified presence in the market.

Sana Syed

Co-Founder, Consultant

Executive with 20 years of expertise in public relations, public affairs, public policy, crisis, and strategic communication/marketing. Specialties: public relations, public affairs, public policy, organizational development, community outreach and philanthropy, crisis communication, media and stakeholder relations, brand and reputation management, advocacy and education-based communication, broadcasting and digital media, budget management, human rights, and social equity.

Emily Black

Co-Founder, Consultant

Marketing and Communications executive specializing in strategic communications, media relations, crisis communication, and content creation in the public, private, and nonprofit sectors. Proven track record in: crisis communication response and planning, press and media training, fundraising and awareness campaigns, social media and influencer marketing, content creation and video production, public relations and broadcast, branding and rebranding, project management, and organizational development.

Justin Snasel

Co-Founder, Consultant

Marketing and Operations executive with multi-discipline experience in performance and growth marketing, marketing and sales operations, digital strategy, and P&L management. Proven track record implementing growth and performance strategies across the private and public sectors, in start-up, mid-market, and enterprise-level companies, across B2C, B2B, and B2G. An innovative thinker known for developing creative solutions that drive business transformation and operational excellence.